The Founder is a dramatized account written by Robert Siegel (The Wrestler) of how traveling salesman Ray Kroc — played with bounce and oleaginous charm by Michael Keaton — gained control of the Mc. Donald's brand and built an empire. The movie is practically deep- fried in knowingness, starting with the big stage wink that is the title itself. As many students of business and fans of Mark Knopfler's 2. Banks, his more cheerful and wholesome previous efforts in true- life- inspired storytelling. However, Hancock's apparently irrepressible penchant for folksy Midwestern types and perky montages dilutes any cynicism or misanthropy that might have given this material the edginess it deserves. The result is a wishy- washy take on both Kroc and Mc. Donald's itself, which tries to play off its timidity as fairness, balance or some such.
In fact, it plays more like a film that can't make up its mind whether it wants to be an expos. No doubt, 5. 0 years in the future, the industry will churn out biopics about Donald Trump that are just as tonally muddy and ideologically confused. At least this work doesn't feature Mc. Donald's as a producing entity in the opening credits, making it less beholden to the company it depicts than the Disney- produced Saving Mr. Banks, which revolved around the encounter between Walt Disney himself (rather white- washed in the hands of Tom Hanks) and P. L. Travers (played by Emma Thompson), the author of the novel Mary Poppins. Even so, The Founder is careful to avoid in any way offending the company, once famed for being highly litigious. Mc. Donald's notably sued and won a case against British activists Helen Steel and David Morris for daring to distribute leaflets claiming the chain's products were unhealthy and destructive to the environment, although arguably in the long run the case only hurt the company with bad publicity. Unlike, say, the documentaries Mc. Libel and Super Size Me, this film takes pains to remind viewers that the brand was founded by the Mc. Informazioni sui Film del 2016 su ComingSoon.it trova i film, trailer e video con schede complete di trame e recensioni. A professional community and advisory for independent filmmakers who want to accelerate the financing and distribution of their projects. Donald brothers with high- quality foodstuffs (. Best not viewed on an empty stomach, this film abounds with shots of the castmembers and extras ecstatically sinking their teeth into juicy, paper- wrapped patties, resulting in slow- motion smiles that spread across faces as sunnily as those in any of the commercials for the chain made in the last 3. What's most interesting is that Siegel's screenplay doesn't start with Mac and Dick Mc. Donald (John Carroll Lynch and Nick Offerman), former Columbia Studio truck drivers who went into the food- service industry after WWII and who came up with a near- revolutionary . Instead, it starts with Kroc, the Chicago- reared son of Czech immigrants, who as the story begins is just over 5. Midwest with bad service from roller- skating waitresses, hoping to talk owners and managers into buying a five- spindle Multi- Mixer for making milkshakes. When Kroc's secretary June (Kate Kneeland, underused) reports that the Mc. Donalds' stand in Southern California wants six — no, make it eight — mixers because their business is booming so fast, Ray gets in his Chevy and drives all the way down Route 6. It turns out there's no real secret in the secret sauce (at that point not yet invented). Under Dick's exacting eye and commitment to practice, the brothers have merely reduced the menu to the best- selling items and then worked out a way to make them as efficiently as possible, inspired by time- and- motion studies and assisted by homemade inventions, such as ray- gun- like dispensers for squirting just the right amount of ketchup and mustard onto a bun. Via a long expository dialogue and edited in flashbacks, they explain how they assembled their workers on a tennis court, drew and redrew the kitchen with chalk and had the team perform a . Ray starts his first one near his home in Illinois, raising capital by mortgaging his house without telling his long- suffering wife Ethel (Laura Dern, perhaps a shade too innately glamorous ever to be convincing as someone named Ethel). Their marriage has long been under strain due to Ray's frequent absences on the road. It's also implied that his controlled but constant drinking — he has a dainty hip flask always ready in his pocket — doesn't help. Once Ray has begun to make a success of things, his eye is caught by Joan Smith (Linda Cardellini), the wife of one of his franchise- holders (Patrick Wilson). Joan is a svelte, younger blonde whose lack of baggage is signaled by her sparser dress sense, forming a contrast to Ethel's voluminous, high- maintenance New Look frocks and fussy, chintz- filled interior decoration. Like the perfect magician's assistant, Joan takes delight in a good, cost- cutting sleight of hand, as revealed in a scene where she turns Ray on to instant milkshake mix, a concoction that reduces the need for refrigeration bills and represents the ultimate betrayal of the Mc. Donald brothers' purist vision. It's around this point that the film switches from being a jolly romp about some hard- working food- service visionaries and becomes something more like a Faustian parable, with B. J. Novak taking the Mephistophelean role of Harry J. Sonneborn, a financial adviser who gets Kroc to see that the real power lies in controlling real estate, not the petty means of production — truly a postmodernist approach to capitalism and ultimately the key to the company's success. But the shift in register taxes Hancock, and his production team, and the jolliness they flood through the pacing, lighting and design doesn't recede at the same time the story itself shifts. Keaton seems to have figured out long before everyone else that the tone is going to transmute swiftly, and it's impressive the way he ups the sleaze factor by subtle degrees early on. The better- dressed he gets, the more his soul rots and the deader his eyes become, like some evil clown version of Dorian Gray. Even the folksy way he says . Of all the troubled, compromised and problematic characters Keaton has played in the course of his recent career resurgence, Ray Kroc, like a crocodile — . Novak, Justin Randell Brooke. Director: John Lee Hancock. Screenwriter: Robert Siegel. Producers: Don Handfield, Jeremy Renner, Aaron Ryder. Executive producers: Glen Basner, Alison Cohen, Karen Lunder, Bob Weinstein, Harvey Weinstein, David C. Konstantakopoulus. Director of photography: John Schwartzman. Production designer: Michael Corenblith. Costume designer: Daniel Orlandi. Editor: Robert Frazen. Music: Carter Burwell. Casting: Ronna Kress. Sales: Film. Nation. Rated PG- 1. 3, 1.
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